For years now, the WWE (World Wrestling Entertainment) has been one of the largest and most successful companies in the world. The company, which focuses primarily on professional wrestling, attracts about 36 million viewers in more than 150 countries each year.
Once a highly dominant adult male target audience, the WWE has grown into a company that is beloved by males and females, children and adults of all ages, race, religion and ethnicity.
WWE Superstars and Divas have become such a prominent figure to fans all around the world. They are viewed as not only heroes, but role models in the eyes of our youngest generation.
The WWE has been widely recognized for their incredible efforts in the Make-A-Wish Foundation movement over the last decade. More recently, the company has started a campaign against bullying that is making just as strong of an impact.
Be a STAR (Show Tolerance And Respect) was founded by the The Creative Coalition and the WWE in April 2011. The mission of the program is as follows:
“To ensure a positive and equitable social environment for everyone regardless of ace, race, religion or sexual orientation through grassroots efforts beginning with education and awareness. Be a STAR promotes positive methods of social interaction and encourages people to treat others as equals and with respect because everyone is a star in their own right.”
As we are well aware, the issue of bullying in our society is one that has become more and more of a problem with each passing year. The biggest challenge we face is showing the youth that they are not alone and do have someone to turn to in times of need. The WWE is making it a priority to raise awareness and doing a great job of it.
The National Education Association Health Information Network (NEA HIN) and STOMP Out Bullying are just two of 58 current alliance members that are all partnering together to take action against bullying. As more and more organizations continue to see the success these members are having, you should expect this number to rise in the future.
According to the Be a STAR website, over 30,000 people from all 50 states and 91 international countries have taken the pledge to end bullying through WWE’s Be a STAR program.
You may be wondering, how does the WWE go about spreading the word about the program? Not surprisingly, the faces of the company (WWE Superstars and Divas) are in charge of those efforts. Every month various members from the roster will visit public schools or community centers to speak wit students about bullying. The impact they make cannot be taken lightly, as those who go to speak often share their own personal stories and struggles with bullying in their lives.
This past weekend, the WWE held WrestleMania (considered the Super Bowl of sports entertainment) at Levi’s Stadium in Santa Clara, California. A stadium record 76,976 people helped make WrestleMania 31 the most profitable event in WWE history at $12.6 million.
What the typical person doesn’t realize is that WrestleMania is a week-long event, not just the live pay-per-view that takes place on Sunday night. The company does everything it can to give back to the community and society as a whole while the lights are the brightest for the exciting week.
This year, the Be a STAR program visited Joseph George Middle School in San Jose, California on the Thursday (March 26) leading up to WrestleMania. Led by Chief Brand Officer Stephanie McMahon, the WWE spoke to over 300 students and delivered anti-bullying messages to help raise awareness.
You can learn more about the Be a STAR program by joining the conversation using the hashtag #BeaStar.